Healthcare signage roi

The biggest fails causing digital signage to miss impact

By avoiding the following blunders, you significantly increase your chances of leaving a positive impact with your audience. ROI on screen communications is usually associated with retail, but this goes far beyond 1 sector as far as we are concerned. An employee or citizen attaches equal importance to accurate information and direction through digital screens. Clear digital signage also lowers overhead in town halls, on the shop floor, etc.

Digital signage can fail to achieve its purpose due to several common mistakes. Here are some pitfalls that can reduce the impact of digital signage. In the images, you can see examples of customers who have successfully reached their audience in the right way for many years. We categorize the key points into three categories.

Set strict and realistic standards for your content

Poor content quality: Using disappointing images, videos, or unprofessionally designed content will diminish the visual appeal of your digital signage and can even deter the audience.

Too much information: Overloaded screens with too much text or too many elements can be confusing for the viewer. It's important to keep the message simple and clear.

Insufficient relevance: Content that is not relevant to the specific audience where the digital signage is located will not be effective. It's crucial to tailor content to the target audience.

Learn from analytics: As your digital signage system is used over time, you will gather a wealth of information. Review this thoroughly from time to time. A solid CMS makes this easy to do.

Keep your technology and hardware in good condition

Lack of maintenance: Outdated content, broken screens, or technical issues that are not quickly resolved severely impact the credibility and effectiveness of digital signage.

Lack of interactivity: In an era where interactivity is increasingly important, the absence of interactive elements can reduce audience engagement.

Wrong location: If the screens are not well-placed, for example in locations where they are not easily visible or where there is little traffic, they will not achieve their purpose.

Technical issues: Problems such as slow-loading content, incompatibility between software and hardware, or a lack of a flexible content management system will significantly limit the ROI of your digital signage screens. Good arrangements with your IT department are necessary. Although not much can theoretically go wrong, you do need a quick help line or first-line assistance like our free help desk.

Optimize and dare to adjust after delivery

No clear call-to-action: If your digital signage does not contain a clear call-to-action, the audience may not know what is expected of them, reducing the effectiveness of the message.

Poor timing: Content that is not displayed at the right time, such as seasonal offers shown too late, completely misses the mark and gives your organization a very sloppy impression.

Non-optimized layout: A poor layout, such as using fonts that are too small or unreadable color combinations, can prevent the message from coming across smoothly, causing prospects to drop off. If you manage your own content, discuss with our designers what can be improved without wasting much time. If you prefer to outsource certain aspects, we are happy to discuss them with you.

ROI is not only relevant for retail

ROI on screen communication is usually associated with retail, but in our opinion, it goes much further than one sector. An employee, patient, or citizen attaches just as much importance to correct information and guidance via digital screens. We also see this reflected in the mission and vision of Digitopia. Our approach is therefore aimed at making the digital signage story successful in its entirety. Instead of starting from a technical perspective, we first try to inventory the needs, wishes, and locations with the customer before designing a proposal. Regardless of the size of the project, we support every part of the process from start to finish to ensure that concept and content perfectly match the target audience. Whether they are customers, employees, or citizens, our expertise and experience in digital signage are extensive enough to identify and engage these targets.

Strong ROI case

  • The hidden cost of inconsistency - How Digital Signage saves time and resources

    The hidden cost of inconsistency - How Digital Signage saves time and resources

    Communication is important, both internally and externally. Have you ever wondered how much time and resources your organization really spends disseminating information consistently across all your channels? From internal memos and company updates to product information and customer announcements, the costs of inconsistency and manual processes run surprisingly high.

    Discover this article
  • TML opens futuristic concept store in Ibiza with indoor LED screen by Digitopia

    TML opens futuristic concept store in Ibiza with indoor LED screen by Digitopia

    Ibiza, the island known for its vibrant parties and trendsetting lifestyle, has a new landmark: the brand new TML concept store. This innovative shop recently opened its doors and immediately attracted attention with an impressive indoor LED screen.

    Discover this article
  • CKS & Mayerline, shared cross-border ambitions

    CKS & Mayerline, shared cross-border ambitions

    Vacancy and declining purchasing power plague many shopping areas, but some brands are braving the storm with a clear vision. A striking example is the recent expansion of Belgian fashion brands CKS and Mayerline, which crossed the border and set up shop in picturesque Sluis, the Netherlands.

    Discover this article
  • Is your digital signage really that sustainable? The surprising role of hardware and software in your ESG goals

    Is your digital signage really that sustainable? The surprising role of hardware and software in your ESG goals

    Discover how to save costs by eliminating manual processes. Achieve ESG goals with greener hardware and energy-saving software. Harness the power of AI to personalise communications, ensure security and automate reporting.

    Discover this article
  • Technicians shine in new outfits: now even more recognizable to customers

    Technicians shine in new outfits: now even more recognizable to customers

    We have some good news to report from dgtgroup! As of today, our field technicians are equipped with brand new corporate clothing. This update is not only an aesthetic improvement, but above all it makes our technicians even easier to recognize for our customers.

    Discover this article
  • dgtgroup acquires Dutch companies NFGD and TSS

    dgtgroup acquires Dutch companies NFGD and TSS

    dgtgroup, a leading provider of digital signage and smart office solutions, is proud to announce that Dutch companies NFGD and TSS have joined the group.

    Discover this article
  • Meet the Aveve pop-up store: a green oasis with dynamic screen communication

    Meet the Aveve pop-up store: a green oasis with dynamic screen communication

    To optimise the shopping experience and atmosphere, all Aveve shops use digital signage. This innovative pop-upxstore was integrated into Aveve's existing display network. Our technology creates a vibrant and immersive shopping environment, where customers can fully immerse themselves in Aveve's unique atmosphere and sustainable character.

    Discover this article
  • Modern stock management becomes transparent with our digital screens

    Modern stock management becomes transparent with our digital screens

    Inventory management is a crucial aspect within logistics and retail. Yet the underlying areas where important inventory decisions are often made are often overlooked and the infrastructure is fiercely outdated. Key areas such as stock rooms, warehouses, merchandising departments, shipping and receiving depots and other non-customer-facing places, are increasingly being transformed into centres of insight and efficiency.

    Discover this article
  • Partnership between KBC and Immoscoop becomes more visible at the local agencies

    Partnership between KBC and Immoscoop becomes more visible at the local agencies

    KBC and Immoscope have a strategic partnership in which they are joining forces to market online real estate in a sustainable way. This collaboration began in June 2021. The aim of the platform is to offer prospective buyers an optimal experience when selecting, financing, acquiring and insuring their future home.

    Discover this article
  • Smile Invest joins Digitopia and launches dgtgroup

    Smile Invest joins Digitopia and launches dgtgroup

    Digitopia, market leader in digital signage and smart office solutions in Belgium, welcomes Smile Invest as majority shareholder. This strategic partnership marks an important milestone in Digitopia's growth strategy and offers new opportunities for expansion nationally and internationally. Founder Jan Bussels and his experienced team will remain actively involved in the company and co-invest in the transaction. Under the new group name dgtgroup, the operations of Digitopia, Centomedia, Aviniti, and Thisplays2 will be merged.

    Discover this article

Do you have digital signage enquiries? Looking for fresh content or interactive experiences?

We have attractive prices compared to other digital signage providers. We also completely take care of the installation of the displays.

Read more about digital signage