Let's start with some global facts*
Time and Inconsistency: 61% of employees believe that internal communication via digital signage creates better alignment with business goals. Approximately two-thirds of employees state that they do not read emails from their employer, which shows that traditional communication channels are ineffective.
Cost Savings: Companies report a cost saving of 30% to 50% by switching from print to digital signage. The return on investment (ROI) for a digital signage implementation is, on average, between 9 and 18 months.
Engagement: 86% of organizations indicate that digital signage increases employee motivation and productivity.
Customer Behavior: 70% of consumers say they have made an unplanned purchase after seeing digital signage.
Impact on Decisions: 29.5% of customers find that digital menu boards directly influence their purchasing decision.
Invisible Leaks in Your Communication Budget
Organizations underestimate the hidden costs associated with fragmented communication strategies. For example:
- Lost productivity: Employees wasting time searching for the correct, most up-to-date information. Or worse, employees working with outdated data.
- Duplicate work and errors: Multiple departments independently creating or updating the same information for different channels, which leads to inconsistencies and errors.
- High printing costs: The continuous need to print, distribute, and remove posters, flyers, and announcements.
- Demotivated employees: A lack of clear, consistent communication can lead to frustration, uncertainty, and a reduced commitment to business goals.
- Missed opportunities: Customers missing out on important offers or services because the information was not communicated in a timely manner or in the right place.
Cost-Saving Communication?
Modern digital signage offers a powerful and cost-effective solution to these challenges. Thanks to advanced software like Centoview, you can centrally manage and instantly distribute content to all desired screens, both within your organization and at external locations. This means, specifically:
- Instant updates: Information can be updated in real-time and appears immediately on all connected screens. No waiting times, no outdated messages.
- Centralization: One platform to manage all communication, which eliminates duplicate work and guarantees consistency.
- Lower operational costs: Drastic reduction in printing costs and the man-hours involved in physical communication.
- Increased engagement: Dynamic, visually appealing content attracts more attention and is more memorable than static signs or cluttered emails.
Possibilities and Prices
For larger networks with advanced functionalities such as integration with existing systems and data analysis, costs vary depending on complexity. The Return on Investment (ROI) can often be realized quickly through the aforementioned savings on time and resources.
By investing in a modern digital signage system like Centoview, you are investing not only in better communication but also in significant savings on time and resources that your organization is currently unknowingly losing. Are you ready to transform those hidden costs into strategic investments?
* Sources: Grand View Research, Nielsen, Intel, NEC, Digital Signage Today, Retail Dive
