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Is your digital signage really that sustainable? The surprising role of hardware and software in your ESG goals

Discover how to save costs by eliminating manual processes. Achieve ESG goals with greener hardware and energy-saving software. Harness the power of AI to personalise communications, ensure security and automate reporting.

Reduce Your Communication's CO2 Emissions by 80%

The software, the Content Management System (CMS), is the brain behind the operation and the key to maximizing your sustainability impact. The hardware forms the foundation of any IT or IoT solution. Today, sustainability is no longer just a marketing term; it has become an essential part of product and service development for many organizations.

Environment (E): The Green Approach

The most direct benefit is the elimination of paper and ink. By switching from printed posters and notices to digital screens, an organization significantly reduces its waste and the ecological footprint of printing processes. According to various sources, the switch to digital displays can reduce an average organization's paper consumption by as much as 70%. Additionally, modern screens and CMSs offer the ability to monitor and optimize energy consumption.

Social (S): Improving Well-being and Safety

  • Safety and well-being: Displaying safety protocols, emergency alerts, and health advice in real-time. This ensures a safe working environment and demonstrates social responsibility.
  • Diversity and Inclusion (D&I): Communicating D&I policies and highlighting inclusive initiatives, which contributes to a positive company culture.
  • Employee engagement: Sharing company news, successes, and sustainability reports, which increases employee engagement and strengthens their pride in the company.

Governance (G): Transparency and Accountability

  • Displaying sustainability goals: Visualizing the progress of your own ESG goals, for example, by showing live data on energy savings or waste reduction. This makes performance measurable and visible to everyone.
  • Communicating company policy: Publishing the ethical code, compliance guidelines, and codes of conduct. This strengthens transparency and management's accountability. According to research from a renowned market analysis firm, transparent communication about sustainability efforts is becoming increasingly important for a company's reputation.

Seeking Synergy Between AI and Digital Signage

AI is a game-changer for digital signage because it makes systems smarter and more responsive. The synergy between AI and digital signage is not only a technological advancement but also a powerful driver for achieving concrete ESG goals. AI can collect and process data from various sources (building management systems, production lines, etc.) to visualize the progress of sustainability objectives. This allows organizations to communicate their ESG performance in real-time, which creates greater transparency and trust with stakeholders.

  • Predictive energy management: AI can analyze data from motion and ambient light sensors to determine when a screen can be dimmed or turned off. Instead of working with a fixed schedule, AI dynamically adjusts operating hours based on a room's occupancy or the number of passersby, leading to significant energy savings.
  • Predictive maintenance: By continuously monitoring the status of hardware (temperature, power consumption, pixel status), AI can predict failures before they occur. This extends the lifespan of the equipment, reduces the frequency of replacements, and minimizes e-waste.
  • Real-time safety updates: Linked to emergency systems, AI can instantly display warnings and instructions on all screens. AI can even show the fastest and safest evacuation routes based on the location of a fire or incident, ensuring the safety of everyone in the building.

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