Crelan HQ

Our designers turned Crelan into a real "content innovation" project

Our designers turned this project into a real "content innovation" project. Together with Crelan's marketing team, we have set up a strategy.

Crelan is the new bank created from the merger of Landbouwkrediet with Centea. Together with a new name, a new communication and brand experience was also developed in which digitization and customer experience are central. Digital communication on screens is an important part of this. Crelan has two main objectives with this project. On the one hand, they want to move away from the classic and old-fashioned posters in the shop windows with digitization. On the other hand, they want more customer experience at the office.

Engagement

The focus of this project is entirely on the right experience through shop windows to “give the offices more charisma”. Our designers turned this project into a real "content innovation" project. Together with Crelan's marketing team, we tackle the question: How do you convert the agency's campaigns (paper) into good and efficient screen communication, taking into account the context of the office, the screen and the passer-by. We take the position of digital content specialist to think along and brainstorm about the digital appearance of the new campaigns.

  • More than 165 digital screens at Q8 and Panos

    More than 165 digital screens at Q8 and Panos

    Fuel prices / Shopping offers / Vehicle maintenance / Loyalty programmes / Travel related information / Safety and other instructions. Q8 has an extensive network of manned and unmanned filling stations. With more than 500 Belgian Q8 and Q8 easy stations, there is always one near you.

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  • INNO takes shopping to the next level with indoor LED screens and Centoview CMS

    INNO takes shopping to the next level with indoor LED screens and Centoview CMS

    Preparing two INNO branches for a digital experience via digital signage... The stores were equipped with indoor LED screens and provided with creative content so that all digital screens shine with Centoview as CMS.

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  • KBC has been working satisfactorily with Centoview for years

    KBC has been working satisfactorily with Centoview for years

    The offices have been working satisfactorily with Centoview for years. KBC's digital signage network offers an attractive mix of image types and engaging content.

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  • BMW was looking for a cost-effective way to digitise its showroom

    BMW was looking for a cost-effective way to digitise its showroom

    BMW-Group Belgium-Luxembourg was looking for a cost-effective way to digitise its showroom.

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  • High ROI digital signage in retail store Sedona

    High ROI digital signage in retail store Sedona

    Sedona is an established fashion value in Antwerp city centre. With an excellent location, this shop is therefore prospering. Customers long assumed that screen communication was something for the happy few or only feasible for the big department stores.

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  • References in digital signage and AV

    Do you need digital screens with digital signage or an audiovisual installation? Discover on this page what we mean for our existing customers.

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