Smartcity digitopia digital

What are the benefits of digital signage in smart cities for citizens, commuters and visitors?

Digital signage plays an important role in smart cities by contributing to efficiency, connectivity, information delivery and improving the overall urban experience.

What makes a city smart?

A smart city (smart city) is an urban area that uses advanced technologies and digital solutions to improve the quality of life of its inhabitants. The goal of a smart city is to make urban services more efficient, promote sustainability, optimise the use of resources and increase overall liveability. The degree of technological advancement in cities varies around the world, and it is sometimes difficult to determine exactly which city is most advanced. Nevertheless, there are some cities that are often cited for being at the forefront of technological innovation and smart city management. Keep in mind that things are constantly changing and new developments are happening fast. Some cities that stand out for their technological advances are:

Singapore

Seoel

Tokyo

Safety monitoring

Digital signage can be integrated with security cameras and other sensors to improve urban safety. It can serve as a alert system for emergency situations, such as displaying instructions during evacuations or showing important safety information.

Urban advertising and promotions

Screen communication and interactivity provide opportunities for advertisers to display relevant and local ads. This can boost the local economy and promote events, informing citizens about what is happening in the city.

Public information

Narrowcasting can be used to provide real-time information to citizens and visitors to the city. This includes information on public transport, traffic updates, weather forecasts, events, and emergencies such as evacuations or natural disasters.

Wayfinding and navigation

Digital screens also function as interactive wayfinding systems to help people navigate around the city. This can be useful for both pedestrians and drivers, providing real-time route directions based on traffic conditions and events.

Events and culture promotion

Cities can use digital signage to promote cultural events, exhibitions, and festivals. This helps to stimulate tourism and increase community involvement.

Dynamic traffic management

Screen communications can be integrated with traffic management systems to provide real-time traffic information, announce road closures, and recommend alternative routes to reduce congestion.

Environmental monitoring

Sensors linked to digital signage can collect information on air quality, noise levels and other indicators. This data is used for urban planning and taking measures for the region.

Public services and E-government

Digital screens are also used to simplify interactions with government services. For example, providing information on city services, displaying waiting times at municipal offices, and facilitating e-government transactions.

Added value of AI in smart cities

AI has the potential to significantly improve smart cities by contributing to various aspects such as traffic management, energy efficiency, safety, waste management and decision-making. It can make cities smarter, more sustainable and more enjoyable for their residents. Through data-driven insights and automation, AI can contribute to more efficient use of resources, improved services and solving urban challenges. At the same time, it is crucial to integrate ethical and privacy considerations when implementing AI in urban infrastructures.

Who are the stakeholders?

The role of government is crucial in transforming a city into a smart and innovative environment. Achieving this effectively requires very close collaboration between government, business and citizens. A holistic approach, combining technological innovation with effective governance and community engagement, is essential to the success of smart city initiatives. For many years, our partnership with Living Tomorrow has made us collaborate with complementary ecosystems that will add value to the overall city experience and digital development in the future.

More on Living Tomorrow

  • The digital counter: A revolution for the food/QSR industry

    The digital counter: A revolution for the food/QSR industry

    We are proud to present the innovative digital counter, an investment that takes your customer experience to the next level. With this advanced technology, you guarantee the quality of your products while making the selection and ordering process easier. Discover the advantages as well as our role behind the scenes.

    Discover this article
  • The addiction to visuals: More screens, less connection?

    The addiction to visuals: More screens, less connection?

    In an age where technology is constantly shaping our communications, digital screens have become indispensable. Whether the message is packaged in the form of billboards in shopping malls, interactive displays in offices or information kiosks at airports, digital signage has proven to be a powerful tool to convey information quickly and effectively.

    Discover this article
  • So much more than a screen against the wall: integrations in environments

    So much more than a screen against the wall: integrations in environments

    Integrating displays into the environment is becoming increasingly important, By merging displays into architecture and interior design, organisations can not only promote aesthetics, but also increase interaction and engagement with passers-by. Digitopia plays a key role in this by supporting clients with solutions that are both technically and visually appealing.

    Discover this article
  • Elevated shopping convenience because of digital signage solutions in revamped INNO Woluwe

    Elevated shopping convenience because of digital signage solutions in revamped INNO Woluwe

    The INNO shop in Woluwe Shopping Centre has undergone an impressive transformation. In addition to restyling, this includes major changes to the shop layout. Like the previously renovated department stores, INNO Woluwe is thus evolving into a premium department store with an exclusive look and unprecedented comfort for shoppers.

    Discover this article
  • Why digital signage is the key to a better city experience in Flanders

    Why digital signage is the key to a better city experience in Flanders

    Digital signage is playing an increasingly important role in Flanders' urban landscape. At Digitopia, we believe in the power of digital screens to enrich and modernise the urban environment. Whether improving mobility, enhancing communication with citizens or supporting tourism and local commerce, digital signage is an essential part of smart cities.

    Discover this article
  • How to have fewer meetings and still communicate better?

    How to have fewer meetings and still communicate better?

    By making important information visible in strategic locations, employees are better informed and engaged. Screens reduce reliance on e-mails and meetings by displaying important updates and announcements instantly. They also promote collaboration and engagement by supporting two-way communication and providing feedback opportunities.

    Discover this article
  • Starter guide for your digital signage projects

    Starter guide for your digital signage projects

    Digital signage is a powerful way to display information on digital screens such as for advertising, informational announcements or internal communications. This guide takes you through the basic steps to set up a digital signage network.

    Discover this article
  • Digitopia acquires THISPLAYS2

    Digitopia acquires THISPLAYS2

    Wommelgem, 26 June 2024 - Digitopia, pioneer in the area of Digital Signage and Smart Office Solutions, announces the takeover of THISPLAYS2, specialist in Digital Signage and Business Music solutions in the Retail environment since 2008. From today THISPLAYS2 will operate within the Digitopia Group. With the takeover, the group consolidates its position as the main independent Digital Signage, Business Music & Smart Office player in the Benelux.

    Discover this article
  • AI's rise in digital signage: what to expect?

    AI's rise in digital signage: what to expect?

    Artificial Intelligence (AI) is about to revolutionize the technological world Although we are already seeing some changes, it remains to be seen mainly how AI will transform digital signage in the future. This offers both users and businesses exciting and new apportunities.

    Discover this article
  • How to deploy a digital advertising screen ?

    How to deploy a digital advertising screen ?

    Investing in a digital signage screen offers various benefits for businesses and organizations. Digital screens can display dynamic and attractive content, such as moving images, animations, and videos, which attract much more attention than static images. Additionally, they offer flexibility and speed, as content can be adjusted in real-time, allowing businesses to quickly respond to new trends, promotions, or changes in the market.

    Discover this article

Do you have digital signage enquiries? Looking for fresh content or interactive experiences?

We have attractive prices compared to other digital signage providers. We also completely take care of the installation of the displays.

Read more about digital signage