The Belgian restaurant chain Lunch Garden has transformed a period of extensive restructuring and reflection into a resounding, successful relaunch. With a new strategic growth plan and the support of investor CIM Capital, the chain—which continues with a more agile structure and free of historical debts—has reopened a significant portion of its restaurants. This resurgence goes hand in hand with an extensive restyling and digitalization, where our collaboration plays a key role in renewing the customer experience.
Full-Service Model
We make a difference at Lunch Garden by offering a total solution: from the hardware and software to complete content creation, motion design, and scenario planning for all screens. This ensures a consistent, attractive, and current presentation of menus, specials, and promotions. Customers are informed about the offerings in a modern and appealing way, which contributes to smoother flow and an improved overall customer experience.
Customer Experience and Efficiency are Key
This digital innovation is part of Lunch Garden's broader strategic growth plan, which focuses even more on the customer. The modern consumer expects an integrated experience, both in the restaurant and through digital channels. Our dynamic digital signage responds perfectly to this and is seen as an important factor in shaping the growth strategy.
QSRs Can React Quickly Today
Digital signage remains a game-changer in the Quick Service Restaurant (QSR) sector, where speed, efficiency, and an appealing presentation are crucial. Digital menu boards replace static prints and offer QSRs the ability to dynamically display real-time prices, seasonal offers, and changing daily specials.
The Centoview Signage CMS Provides Control and Overview
In addition to the visible improvement for the customer, digitalization also contributes to operational efficiency. The ability to centrally adjust menus and promotions in real-time saves time and resources that were previously lost to manual and repetitive tasks.
41 Restaurants Are Returning
The successful relaunch of Lunch Garden, with 41 of the former 62 restaurants reopening their doors, proves the chain's resilience. By investing in a solid, digital 'backbone' and a contemporary look, Lunch Garden is taking a clear step to prepare Belgium's largest restaurant chain for the future. Our collaboration underscores the ambition to become an agile organization, where the customer is the ultimate winner.
Consistent Brand Experience at Lunch Garden
By centrally and daily managing the content, QSR chains like Lunch Garden can also guarantee a consistent brand experience across all locations, while remaining flexible to respond to local needs, busy periods, promos, weather conditions, etc.
Content Strategy
The content strategy is aimed at maximum impact in a minimal time. This means the screens primarily display dynamic and visually rich content, such as stunning food photography and tempting video clips of dishes that increase 'craveability'. Crucial to this is the clear and legible display of the menu cards and prices. Additionally, motion graphics are used to draw attention to specific promotions or upsell opportunities (such as offering a larger meal or a dessert).
Ready to Serve the Belgian Consumer Again
Over the years, Digitopia has positioned itself not just as a supplier of hardware and software, but as a strategic partner that proactively considers the experience and efficiency in every restaurant. The complete unburdening, from the initial concept sketch of the content to the flawless execution and management of scenarios on the digital touchpoints, proves the invaluable worth of this partnership. This shared journey ensures that Lunch Garden, after a period of reflection, confidently faces the future with a brand-new, digital look, ready to serve the Belgian consumer for many years to come. Discover more media at Het Nieuwsblad© and HBVL©.
