Fruit and vegetables in the spotlight: How Aartsen uses its digital…

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Fruit and vegetables in the spotlight: How Aartsen uses its digital façade

Fruit and vegetable giant Aartsen has strengthened its position as an international gateway in the Benelux with a state-of-the-art distribution centre in Sint-Katelijne-Waver. A striking feature of this location is the strategic use of a large outdoor screen. This allows the company to literally showcase its dynamic character and 'non-stop fresh' philosophy.

1. Branding and ‘Nonstopfresh’ Appearance

Aartsen is known as an internationally operating family business that imports fruit and vegetables from over 50 countries. The outdoor screen, prominently placed on the facade or on the premises, acts as a digital ambassador for this global character.

Visual Impact: The screen displays colorful, high-resolution images of the wide and changing assortment: from Chilean grapes to exotic passion fruit. This dynamic presentation emphasizes the speed and freshness that Aartsen stands for.
A Beautiful Front Door: Given the move to a new, larger, and modern 10,000 m² facility, the LED screen is an architectural addition that highlights the organization's progressive and quality-focused attitude.

2. Dynamic and Accessible

The branch in Sint-Katelijne-Waver is a crucial logistics hub. The outdoor screen makes it possible to quickly and specifically share information with both suppliers and buyers.

Logistical Efficiency: Although this often happens internally, an outdoor screen can be used to provide truck drivers with current instructions about loading and unloading times, waiting times, or dock numbers, which increases efficiency on the premises.
Business Communication: The screen can greet strategic partners and visitors or display important certifications and company values.

3. Employer Branding

Due to the substantial growth of the Belgian branch, Aartsen is continuously looking for reinforcements. The outdoor screen is an excellent tool for attracting new talent, given its location along busy traffic arteries.

Vacancy Announcements: Instead of static signs, the screen can display current and attractive vacancies, supported by short videos or atmospheric images of the close-knit team and the modern workplace.
Culture Projection: By displaying photos of company events, sports activities, or the in-house sports program, Aartsen presents itself as an attractive employer that cares for its staff.

A 24/7 Dynamic, Fresh, and Professional Impression

In short, the outdoor screen at Aartsen in Sint-Katelijne-Waver is not merely an advertising board, but an essential component of a hypermodern logistics hub. It enables the international fruit and vegetable expert to make a dynamic, fresh, and professional impression 24/7 on everyone who passes through the gates of Aartsen.

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