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JBC, CKS and Mayerline open triple shop concept in Zonhoven

In Zonhoven this weekend, Claes Retail Group (CRG) opened a shop that brings together the fashion labels of CKS, JBC and Mayerline in one shopping experience for the entire family.

Local anchoring as a main pillar

A unique clothing concept from the Limburg entrepreneurial Claes family is the best way to describe this flagstore. Under one roof, the three brands JBC, CKS and Mayerline are now housed in the former Jumbo building. The Claes family had to find an alternative for the shop in Houthalen. For the Mayerline brand, it also means the first presence outside a town centre.

Strong together with streamlined digital communications

The new shop is committed to synergy between the house brands: here, the whole family can explore all brands and enjoy fashion diversity from Belgian soil. The CKS portfolio was housed in the JBC shop itself. CKS stands for playfulness and encourages you to step out of your comfort zone with original collections. The goal? Finding the perfect outfit you feel good in. Expect high quality, both in finish and choice of materials, so you can enjoy your favourite CKS items for a long time.

The digital signage concept provides the daily dose of happy vibes

The entire digital signage concept is managed through our software, allowing one to display generic, segmented and local content on the screens. HQ has the ability to manage all ins & outs of screen communication in real time. It also housed the touch kiosks and kids game corners.

Opening weekend was a great success

During the opening weekend, customers were treated to children's entertainment and snacks from local businesses such as Monx coffee (Zonhoven) and Barù chocolate (Diepenbeek).

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