A digital guide for the citizen
Vilvoorde's digital signage network has been strategically deployed at all service delivery intersection points, from the Administrative Centre to the Public Centre for Social Welfare (OCMW), sports centres, etc. These screens serve as the most direct and up-to-date connection with residents. They display real-time information about services (waiting times, counter updates), essential citizen communication, as well as the local events agenda. This contributes to a transparent and accessible local government that actively commits to e-inclusion and a better flow of visitors.
A conscious choice for Centoview
"The speed and simplicity of the CMS interface ensure minimal burden on our communication team" says Sander De Beule - Communications Expert. The city uses templates, infotainment and also schedules fullscreen posters and animations via Centoview.
The internal connection: One team, one message
In addition to the public function, the digital screens – strategically placed in staff canteens, social hubs, and personnel zones of the city buildings – are an essential tool for internal communication. This network helps the city strengthen internal cohesion and inform its staff. The content displayed includes a mix of practical updates (policy changes, IT notifications, schedules), HR news (welcome new colleagues, anniversaries), and a look behind the scenes of projects. By keeping employees informed about their own department as well as the broader urban context, they become ambassadors of the city's message.
Extra channel for HR
Various profiles with diverse tasks work for the city services. The screens easily reach all groups, especially for personnel without a laptop (e.g., the parks department), bringing them a range of diverse useful information.
Efficiency and engagement through central control
The strength of Vilvoorde's digital signage network lies in its centralised control and flexibility. By using uniform, easy-to-manage software, the Communications department can quickly adapt messages to the target audience and location. Centoview was developed with these pillars in mind from the start.
Always up-to-date
This guarantees that the information is always relevant and up-to-date, which is crucial in crisis situations or with unexpected changes in service provision. The network thus acts as a dynamic information tool that increases internal efficiency while simultaneously creating an engaged and connected employee base, essential for a modern and well-functioning city.
Sport, relaxation, and competition
The sports hall, a vital meeting place for the community, offers the ideal stage to reach the citizens of Vilvoorde directly and in-the-moment. The digital screens transcend the function of a simple notice; they lower the threshold for information provision by bringing relevant updates about opening hours, sports events, and urban initiatives directly into the residents' environment.
Paperless
This not only enhances service delivery but also contributes to more efficient, paperless, and flexible communication. The biggest drawbacks of notice boards are printing costs, labour-intensity, and continuous monitoring or removal of leaflets that are no longer relevant in time.
Conclusion: clear process via Dustin and C-Smart
The City of Vilvoorde is fully committed to modern and accessible communication with its residents and employees. Vilvoorde uses the digital signage network as a crucial tool to close the gap between government and citizen and to strengthen community spirit. The city's network is more than just a collection of displays; it is an integral part of its smart city policy. It forms the digital bridge that connects the various city services, cultural centres, and neighbourhoods. This ensures a better-informed, more involved, and stronger Vilvoorde community. The purchasing process, as always, went very smoothly via Dustin and C-Smart.
