The carbon footprint of digital signage, is it purely greenwashing?

Name: Digital leap
Price range: $

Newsroom
The carbon footprint of digital signage, is it purely greenwashing?

Digital signage PPDS Green digitopia LED Philips

Time to get some things clear. Greenwashing is a practice where an organisation falsely presents itself as more environmentally friendly or sustainable than it actually is. It is a form of misleading advertising that emphasises environmentally friendly aspects of a product, service or company.

However, with the increasing focus on sustainability, it is important to consider the environmental impact of digital signage. It's time to put CMS software and signage hardware to the test.

Market is concerned

We regularly receive questions from customers who want to understand the consumption of our digital signage screens. Usually it is about installations from 20 pixels and up. The biggest difference is in the control of the screens and the type of LED panel used. Software-wise, the brightness and scheduling/schedule of the displays play a big role. We are happy to provide a few more basic priciples with you.

Some guidelines

Using digital screens in a sustainable way requires attention to energy efficiency, content management and responsible use of the technology. Below this graphic are some quick-wins to promote sustainability when using your digital screens.

Energy Management

Adjust screen brightness based on ambient light conditions. Turn off backlights during standby using software such as Centoview. Invest in energy-efficient screens and equipment with certifications such as Energy Star.

Remote Monitoring

Leverage remote management to centrally manage screen content and settings and perform updates without physical intervention. Track energy consumption and screen performance in real time to detect anomalies. Consider using local renewable energy sources, such as solar or wind power, to power your digital screens.

E-waste management and certification

Ensure that obsolete screens and electronic components are disposed of or recycled in a responsible and environmentally friendly manner to minimize electronic waste (e-waste). Work with suppliers and manufacturers that offer environmentally friendly technologies and products. Consider using sustainability and environmental performance certifications when selecting digital signage solutions.

Screen durability

Buy long-life displays and consider modularity so that individual components can be replaced rather than the entire display. Always investigate options for recycling or reusing your displays at the end of their useful life. Ask us about sustainable as-a-service fomules. All our strategic partners have a comprehensive CSR policy so we always know how and where the product was assembled as well as the procedure that comes into effect when you return or upgrade your old display.

Our CSR policy

How Argenta Schilde digitised the entire customer experience

Argenta Schilde has undergone an impressive digital transformation. Not only does the office shine architecturally, but the entire visitor experience has also been redesigned. From the first step into the building to the meeting in the conference room, everything exudes sustainability, efficiency, safety and comfort.
Discover this article
dgtgroup and Ocular combine forces on Immersive Experiences

Antwerp, 30 January 2026 – With the takeover of Ocular, dgtgroup is strengthening its strategic focus on experience as a structural pillar within digital communication. The group combines scale, technology and in-house software in an integrated platform. With a team of some 140 employees and turnover ambitions of €50 million in 2026, dgtgroup is building on its strong Benelux foundation to become a leading European player in integrated solutions for Digital Signage, Smart Office and Immersive Experiences. “Built in the Benelux. Ready for Europe.”
Discover this article
A CMS that takes digital signage to the next level

Digital screens are no longer just a marketing tool. They are an integral part of internal communication, customer experience and even operational processes. Yet one question remains crucial: how do you manage all those screens efficiently, securely and flexibly?
Discover this article
Maximum impact, minimum effort: Keep screens up to date with smart automation

A digital screen is much more than just a presentation card. It is a strategic communication channel that lives and moves with your organisation. How do you ensure that those screens always remain up to date, relevant and dynamic without your communications department being inundated with requests from various stakeholders?
Discover this article
The transformation of Lunch Garden: Digitopia as an indispensable partner

The restyling of the Lunch Garden restaurants is more than just a lick of paint; it is a leap forward into the digital future. The integration of digital screens, provided by Digitopia, is a crucial part of this makeover.
Discover this article
Fruit and vegetables in the spotlight: How Aartsen uses its digital façade

Fruit and vegetable giant Aartsen has strengthened its position as an international gateway in the Benelux with a state-of-the-art distribution centre in Sint-Katelijne-Waver. A striking feature of this location is the strategic use of a large outdoor screen. This allows the company to literally showcase its dynamic character and 'non-stop fresh' philosophy.
Discover this article
Digitopia present at the Flanders Investment and Trade Stand at the Smart City Expo

We are proud to be part of Flanders Investment and Trade (FIT) at this Smart City Congress. This is a unique opportunity to present our communication solutions to an international audience.
Discover this article
Commercial spaces filled with digital tools and new processes

This concept is more than just a new showroom design; it combines physical spaces with digital tools and new processes. Our interactive kiosks create a personalised, transparent and seamless customer journey. They enable customers to explore in-depth information independently and at their own pace.
Discover this article
The city of Ostend moves information closer to citizens

In a world where digital communication is key, the city of Ostend sought new ways to reach its residents. In addition to traditional channels such as its website and social media, the city is now focusing on an innovative means of communication: smart outdoor screens in residential areas.
Discover this article
The hidden cost of inconsistency - How Digital Signage saves time and resources

Communication is important, both internally and externally. Have you ever wondered how much time and resources your organization really spends disseminating information consistently across all your channels? From internal memos and company updates to product information and customer announcements, the costs of inconsistency and manual processes run surprisingly high.
Discover this article